Google have a new benchmarking tool.
Measurement is something social media bods always struggle with.
What does winning look like?
Tools help to make the data and learnings from campaigns clearer - benchmarking is something that we're beginning to investigate at DO.
I went to Google's offices today. It was slightly disconcerting having a meeting whilst a crowd of Japanese tourists hovered in the background.
They do have fabulous offices though!
No comments:
Post a Comment