Tuesday, 17 February 2009

Social Media Measurement

Google have a new benchmarking tool.

Measurement is something social media bods always struggle with.

What does winning look like?

Tools help to make the data and learnings from campaigns clearer - benchmarking is something that we're beginning to investigate at DO.

I went to Google's offices today. It was slightly disconcerting having a meeting whilst a crowd of Japanese tourists hovered in the background.
They do have fabulous offices though!

No comments:

Post a Comment